Jeeps are sporty SUVs that represent some of the most authentic vehicles across the automotive market. Modern Jeeps excel across city and country roads, providing a seamless transition from your professional weekdays to your adventurous weekends. Jeep is a unique brand from their history to the development of their legendary vehicles, so let Southtown Chrysler take you through a brief overview of their brand.
The Jeep was produced as a revolutionary 4x4 option for Allied troops in 1941 and throughout the decade. Right off the bat, Jeep was a leader in 4x4 technology. The 1950s spurned the recreation side of these vehicles and saw the creation of seven different models. The Jeep Wagoneer came out in 1962 as a luxurious model additional to the lineup. The 4x4 technology was further improved in the 1970s, including the award-winning 2-door Cherokee. The 1980s and 1990s developed Jeeps even further, expertly balancing the Jeep as both an on and off-road vehicle. In the early 2000s, the Compass and Patriot were introduced which helped push Jeep into the small crossover market. Today, Jeep sees success worldwide and saw over 1.41 million units sold across the world in 2016.
Jeep Brand Values
Jeep is all about fostering passion for the outdoors. For over 75 years, Jeep has worked to instill their core tenants of adventure and authenticity into the spirit of every vehicle produced. Their slogan is “Go Anywhere. Do Anything.” for a reason, and it isn’t just a collection of words, it’s the driving force in each Jeep to create a rugged vehicle that can adapt to any environment. Jeeps are made to support your interests and let you further explore and adventure across places you might not have been able to without the help and utility of a Jeep at your disposal.
Jeep has a strategic model lineup that offers vehicles for whatever you need out of one, both on and off the road. While all of the Jeep models are sporty SUV crossovers that excels over the majority of environments, some are better for certain means than others. Your classic view of a Jeep comes in the form of a Wrangler JK with its classic open frame, while the regular Wrangler covers it up for a modern design style. The Cherokee and Compass trim levels are your city-oriented Jeeps, that give you a traditional SUV look with a Jeep twist. The Renegade vaults Jeep design into the future with this unique design finish that is perfect on city roads or over rugged terrain. The Jeep vehicle lineup is as diverse as your needs, so you’ll be sure to find one that suits you.