Dodge vehicles are high-performance options across every car, minivan and SUV model. Each vehicle follows a storied legacy that Dodge has built for over a century, each one cornering its own section of the automotive market. Thanks to a superior combination of performance, design and innovative ingenuity, Dodge models are top tier vehicles. Let Southtown Chrysler introduce you to the Dodge brand.
The Dodge brothers, John and Horace, introduced their first vehicle to the world on November 14th, 1914. Soon after, Dodge would provide vehicles to the United States Army as well as commercial options. 1921 saw a deal with the Graham Brothers to start building trucks. In 1928 the Dodge Brothers Company was acquired from Chrysler for $170 million. The 1930s-1950s saw all of the Dodge vehicles rapidly excel in both technological and design advancements, including an 8-cylinder engine, floating suspension and styled roadster and coupe designs. The 1960s-1990s saw a focus on the performance aspects that Dodge is known for today as family cars fell to the wayside and made way for the popularity of muscle cars. From the new millennium and beyond, Dodge has consistently worked to keep their heritage at the forefront while continually advancing their performance capabilities into the future.
Dodge Brand Values
Dodge vehicles represent a historic brand that embodies its renowned heritage through each performance vehicle. There’s no confusing a Dodge on the road thanks to its unmistakable design and performance characteristics mixed into every car, SUV and minivan. Dodge has served to push the boundaries of what is accepted as a commercial vehicle, instilling each of their models with ultimate performance characteristics. The introduction of the SRT (Street and Racing Technology) level of vehicles has brought the brand back to its roots, putting forth high performance vehicles that harken back to what made Dodge vehicles so unique in the first place.
Dodge pushes top level performance out of all of their models, including car, minivan and SUV variants. Each Dodge model has been designed with the sport-styled look that Dodge has been known for, representative of the powerful internals that lay within. Muscle cars and performance go hand-in-hand, and Dodge offers two of the most heralded racing-inspired cars in automotive history, the Charger and the Challenger. For those who have a family to keep in-mind, but still want a bevy of high performance, the Grand Caravan is Dodge’s minivan, which has been near the top of its segment for decades. The Durango and Journey are the high-powered Dodge SUV options, vehicles with exceptional capabilities inside their inventive design. Dodge’s full lineup ensures there’s a performance vehicle for every need.