For years people have relied on Ram trucks as vehicles with some of the most durable and capable features across the pick-up truck market. Drivers are loyal to Ram trucks because the brand continually pushes these trucks to be tough and up to any task. Ram has a storied history, but has only really started to gain steam across the world in recent years, so let Southtown Chrysler show you all you can expect from Ram in today’s automotive world.
Ram became a standalone company in 2009. Before then it was a part of Dodge as its line of trucks. Now that Ram has become its own entity it has allowed them to excel as their own specific brand with a unique core identity that they can focus on separately from the previous Dodge branded models. Ram has since been able to push forth developing new innovations on their models to make them even more capable and continue to top the pick-up market. The Ram 1500 quickly became their crown jewel, taking home countless awards year-after-year, and even becoming the first truck to win back-to-back Motor Trend “Truck of the Year” honors in 2013 and 2014. While Ram trucks have been around for decades, they are as fresh and dependable as ever since they became their own entity.
Ram Brand Values
Ram as a brand is at the forefront of creating industry-leading trucks that value hard work and toughness in each of their models. Ram trucks are vehicles you can trust to hold up no matter the environment you put them to work in. Blood, sweat and tears are synonymous with the grit of these trucks as vehicles that are never intent with just getting by, but always striving to rise the tide across the automotive market for what is the norm with hard working trucks. Rams represent the American spirit of courage, toughness and dependability in trucks that support people who need trucks with the same values they instill in themselves.
Ram is dedicated to trucks (as well as commercial vans) and developing them as the best possible pick-ups they can across the market. The Ram 1500 is the pride and joy of the entire brand throughout each model year. The 2019 edition has already tallied up several awards including being rated as the most capable 1500 ever as well as being the most luxurious truck in its segment. The next step-up option is the 2500, a towing marvel which has enjoyed its own 2019 accolades including the highest snow plow rating (along with the 3500) and best in-class gas towing (16,320 pounds). The top level truck, the 3500, is an imposing vehicle that’s built to last and tow, with its Ram 3500 Cummins Turbo Diesel edition being ranked as having the highest 5th wheel towing capacity. No matter what level of Ram truck you get, you can be sure you’re getting a dependable pick-up that strives in hard work situations.