The two names have become synonymous with each other over the years, “Dodge Ram.” Often you don’t say one without saying the other. While that was true years ago, they’ve actually been two separate entities for almost a decade now, since their split in 2009. There is no longer a “Dodge Ram” truck; but now just Dodge vehicles and Ram trucks, separate from each other. Still operated under FCA, there’s a lot of history between the two brands, so follow along with us at Southtown Chrysler as we take a dive into the split between Dodge and Ram.
The Dodge and Ram Split
So, why did Dodge Ram split after seemingly so many successful years as a manufacturer and with such a recognizable name? The separation was done to more intrinsically separate and cement each side’s strengths and what they offer. Building Dodge as the home of performance-tailored vehicles and Ram as the destination for hard-working trucks and the people that like to drive them. Many automotive insiders weren’t a fan of the plan, insisting it was a desperate move that would eventually fizzle out. That wasn’t the case, as both Dodge and Ram grew in sales the following years, with Dodge focusing on their SRT performance models and Ram becoming one of the fastest growing truck manufacturers on the market. This means completely different vehicles, workers, plans and goals for Dodge and Ram, allowing each brand to thrive off what makes their offerings so unique, today and moving forward.
Dodge and Ram Today
It’s no question today that both brands have found their own lanes and have continued to enjoy in the success that the split brought. While some may still get tripped up by the name and associate the two more directly than they are anymore, both brands have developed their own vehicles that stand alone. Dodge has remained the authority on not only performance, but in the type of vehicle you can get it in, from sports cars like the Charger and Challengers, SUVs like the Durango and Journey or even in a minivan with the Grand Caravan. On the Ram side of things, they’ve been able to double-down on themselves as a no-nonsense truck brand, where you know what you’re getting every step of the way. The only vehicles sold by Ram are the Ram 1500, 2500 and 3500 trucks, depending on your power needs, as well as a selection of industrial vans for commercial needs. There’s no messing around in deciding from a plethora of options, you know the reliability, utility and power you get from a Ram, and the brand offers you as much. Whether you’re shopping for a Dodge or a Ram you can be sure you’re getting the same quality as always, just in a more defined and dedicated package to suit your particular needs.