There’s an old maxim that suggests fortune favours the bold, and many felt that Chrysler claiming the 300 was a luxury vehicle was a very bold statement. Was it true though? Was this level of confidence backed up by fact? Or was it just hubris, sure to be disproven by anyone who had driven a “luxury” vehicle?
Well, the first question that needs to be asked is, “What constitutes a luxury vehicle?” What turns an ordinary vehicle from something that gets you from point A to B, to something that gets you there comfortably, and in style? Well, lucky for you, your friends at Southtown have the answer!
Get There in Style
One of the hallmarks of a luxury vehicle is its looks. From Audi to BMW, all the way to the sports cars produced by British brand Zenos Cars, luxurious vehicles presents the total package—including a beautiful exterior. With its polished, 20-inch aluminum wheels, Platinum grille, and noteworthy headlights, the Chrysler 300 presents a luxurious image from the ground up. An executive-look sedan on a non-executive budget, the Chrysler 300 is defined by its muscular lines and commanding presence. Not only that, but the 300 also offers a wealth of customization options allowing your Chrysler 300 to be absolutely unique. We don’t know too many luxury brands that offer that level of customization, with the exception of the Maybach (which’ll only run you well north of $200,000).
Another example of the luxury offered by the Chrysler 300 comes in the form of its plush interior. In the 70s, actor Ricardo Montalban did TV commercials and spoke glowingly of the “rich Corinthian leather” found inside the Chrysler Cordoba and Imperial—although, it was just a ploy by the marketing team to sell vehicles. Fast forward to 2012 when the Chrysler 300 was first available with ultra-premium Poltrona Frau leather, the same Italian leather found in Maseratis and Ferraris. Today is no different, with luxurious interior touches like two-tone, perforated and quilted Indigo and Linen Nappa leather-faced seats found standard on the 300C. Could you enjoy anything more than the leather seats? Well, the wood-trimmed,leather-wrapped steering wheel is definitely a good place to start. Still wondering if the Chrysler 300 is considered “luxury”?
The Chrysler 300, available at Southtown Chrysler, has a lot in common with luxury vehicles. One thing it doesn’t have in common? The price tag. Starting at $41,795, the Chrysler 300 offers a wealth of luxurious touches at a fraction of the price. Step up to the 300 C, starting at only $50,595, and you’ll get an incredible sedan at an unbelievable value. If you want to know more about how the Chrysler 300 stacks up against more expensive luxury vehicles, then contact us at Southtown Chrysler and we’d be happy to show you how the 300 provides you with your fill of luxury, at an easily digestible cost.